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Southern Miss Sport Management collaborates with NCS4 – Picayune Item

The University of Southern Mississippi’s Sports Management Program collaborated with the National Center for Spectator Sports Safety and Security (NCS4) in an experiential learning project during the fall semester of 2021. The project included the Introductory Undergraduate Sports Marketing course in collaboration with NCS4 staff to develop a marketing plan for the sports safety center.

Dr Stacey Hall, NCS4 The executive director and professor of sports management, and Daniel Ward, director of training and exercise, visited the class at the start of the semester to introduce the students to NCS4, its history and its mission. Students worked in small groups throughout the semester to develop a marketing plan proposal.

Various components of the marketing plan included SWOT analysis, market analysis, buying cycle, marketing strategy, and social media categories. All information about student groups has been officially presented to NCS4 staff for evaluation and possible review of implementation at the end of the semester.

“We are grateful to Dr Hall and the NCS4 staff by contacting us regarding the opportunity to work with their sport safety center on creating marketing plan ideas. It was an exceptional opportunity for our students to learn more about NSC4 on our campus and their impact on sport safety internationally and nationally, ”said Dr. Chris Croft, assistant professor of sport management and class instructor.

Hall said: “It has been a pleasure working with Dr. Croft and his sports marketing students to develop marketing strategies for the NCS.4. The students showed a lot of passion and creativity, and we came away with some great ideas to build brand awareness. SNC4 intends to continue to collaborate with academic units on campus for various projects.

Established in 2006, the NCS4 is the only academic center in the United States dedicated to the study and practice of the safety and security of spectator sports. SNC4 The mission supports the sports and entertainment industries through training and education programs, research and outreach activities. SNC4 collaborates with sports leagues and governing bodies, facility and event managers, professional associations, private sector companies and government agencies. It is an essential resource for sports venue managers, event managers, first responders and other key stakeholders. For more information visit their website at

University of Southern Mississippi and NCS4 Currently offer senior level sports safety courses that are linked to both the Masters of Sports Management and the Masters of Business Administration (MBA) programs to focus on sports safety management. In addition, a graduate certificate in sports safety management is offered. For more information, visit Academic Programs at

About the University of Southern Mississippi
The University of Southern Mississippi (USM) is a comprehensive public research institution that offers transformative programs at the Hattiesburg and Long Beach campuses, teaching and research sites on the Mississippi Gulf Coast, as well as ‘in line. Founded in 1910, USM is one of 131 universities nationwide to achieve the “R1: Doctoral Universities – Very High Research Activity” designation in the Carnegie Classification of Higher Education Institutions, and its strong research enterprise includes experts in ocean science and engineering, polymer science and engineering, and major event safety and security, among others. USM is also one of the country’s 39 accredited institutions in theater, art and design, dance and music. As an economic engine, USM generates an annual economic impact of more than $ 663 million statewide. USM is home to a diverse student body of over 14,000, representing 71 countries, all 50 states and every county in Mississippi. USM students raised four Truman Fellowships and 37 National Science Foundation Graduate Research Fellowships, while leading Mississippi with 27 Goldwater Fellowships, an honor that rewards the next generation of top scholars. Home of the Golden Eagles, USM participates in 17 Division I sports sponsored by the National Collegiate Athletic Association (NCAA). For more information visit