Resource support

SEO community support for Ukraine and how you can help

with Brock Cooper

Ukrainian streets once filled with the laughter of children and the hasty marches of people on their way to work are now deserted.

Workers of all kinds have had to leave their posts to flee their homes or worse – to take up arms and defend their families.

The invasion of Russia brought an earthly life as they knew it to a standstill for millions of Ukrainians.

Outpourings of support from the search engine optimization and digital marketing industry abound, as many companies and employees hail from the beleaguered country.

Technology is a $6.8 billion business in Ukraine and thousands of its 4.4 million people work in the sector.

This invasion strikes a chord with many of us, even here at Search Engine Journal where the family of Loren Baker, the founder of SEJ, is currently fighting to defend the people and the land of Ukraine.

The digital marketing and SEO community is a family. And when members of our family are hurting, we provide support in the best way we know how. We will add updates and additional ways to help to this list.

Google donates $15 million and fights misinformation

Google and its employees are donating a combined $15 million in cash and in-kind to aid relief.

The search giant will also donate $5 million in advertising credits to humanitarian and intergovernmental organizations it considers trustworthy.

“In this extraordinary crisis, we are taking extraordinary steps to stop the spread of misinformation and disrupt online disinformation campaigns,” Google President of Global Affairs Kent Walker wrote in a March 1 statement.

“We will continue to monitor the situation and take further action if necessary – and we join the international community in expressing sincere hope for a return to a peaceful and sovereign Ukraine,” he added.

Google’s announcement also notes that RT and Sputnik’s YouTube channels are now blocked across Europe.

State-funded Russian media has frozen its monetization options on all Google platforms for the time being, and RT is completely banned from advertising.

Walker also notes that products like Google Pay may become unavailable in some countries as Google works to comply with government sanctions.

Canceled conference event donates $35,000

Organizer Christopher Camper added: “We had speakers from Ukraine. LRTcon was presented by amazing speakers from Ukraine. We had guests from Ukraine. LRTcon was visited by many knowledgeable and friendly people from Ukraine… I’m very proud to be able to help so quickly and so big. And with that, the LRTcon story ends.

The driver will pay the salaries of employees recruited to the family

Conductor’s Seth Besmertnik provided LinkedIn updates this week on employee Oleksander Lytvyn, who risked his life patrolling the streets while his family cowered in a parking lot.

“Our Ukrainian team has proven time and time again to be loyal, dedicated, proud and open to always improving.” Besmertnik wrote.

The conductor saw the writing on the wall more than a month ago as Russia provoked and threatened the country, Besmertnik wrote. They provided assistance and inducements for their Ukrainian team to escape.

Half of them chose to flee, but the other half stayed.

They message team members in Ukraine every 12 hours offering monetary and other assistance.

“For those who remained, we let them know that if they enlist, we will provide an income for their families while they are in service,” Besmertnik wrote.

SERPstats Sends Blog Editor to Volunteer Journalists Initiative

Ukraine-based all-in-one SEO platform SERPstat tweeted March 2 that Taras Prystatsky, his blog editor, had joined the Ukrainian Initiative of Volunteer Journalists.

Today, the company tweeted:

How SEO professionals can help our colleagues in Ukraine

Hire a Ukrainian teleworker

Olesia Korobka curated a makeshift database of Ukrainian SEO and digital marketing professionals who are currently looking for remote work.

SEO Consultant Alexis Rylko has compiled an article on “Awesome SEO and Digital Marketing Tools Made in Ukraine” for those who want to support the cause with their business.

Support Ukrainian businesses

Julia NesteretCEO of log mining and analysis tool Jet Octopus, tweeted from her vehicle as she and her newborn delivered medical supplies, raised funds and gave demonstrations from the road as she was working remotely:

Ahrefs CEO Dmitry Gerasimenko is Ukrainian and has offered to double subscriptions for anyone donating to organizations that support peace in Ukraine.

If a person donates the amount of a six-month plan, Ahrefs will support them with a full year of service.

SE Ranking has a message on its website supporting Ukraine and provides links to how people can help.

One points to HelpUkraineWin.org, a resource created by Tumblr’s product manager, Bohdan pencil case. There he shares a form for one-time or monthly donations, a list of ways to donate or volunteer in another way, and a #StandWithUkraine feed on Twitter.

SERanking’s chief content officer, Svetlana Shchehel, also an author at Search Engine Journal, recommends people donate to Unicef ​​to provide much-needed emergency aid to children in Ukraine.

Olga Andrienko, Vice President of Brand Marketing at Semrush, tweetedWe strongly oppose any act of war, including the Russian invasion of Ukraine. Prowllyour Polish entity, is coordinating an effort to provide direct aid to people in need in Ukraine via NGO support.

Any non-governmental organizations wishing to support their efforts can contact them directly at [email protected]

Digital marketing agency Switch out of Malta has a page on their website dedicated to supporting Ukraine and each team member dedicates an hour a day to humanitarian causes. There is also a contact form where people can request or offer services to help the people of Ukraine.

Check all

Information and misinformation about the Ukrainian conflict is everywhere, but a group of public relations specialists based in Kyiv wants to make sure the world only hears the truth.

More than 100 public relations professionals have created a Google form where media can request first-hand accounts from experts, volunteers and eyewitnesses, according to a press release. They can also receive photos and videos from the war.

Before making donations or services to support Ukraine, make sure the charity is reputable.

Often people take advantage of conflicts and disasters to make money. There are others who have good intentions but support the cause illegally.

If you are looking for the most reliable place to donate, visit the Support Ukraine page of the Ministry of Foreign Affairs of Ukraine.

Requests are also circulating for people to participate in DDOS attacks to take down Russian sites.

It must be noted that not only is this illegal, but a well-meaning person could easily end up participating in something else.

Hope for a quick resolution

The hearts and minds of the world are with the people of Ukraine as they continue to fight for their freedom against all odds.

Acrid smoke billows from the shell of bombed buildings and gunfire echoes through the streets as Russian forces attack not only the Ukrainian military, but citizens as well.

Search Engine Journal fully supports the people of Ukraine during this difficult time and encourages everyone to do what they can to help the thousands of innocent people caught in the middle.

With research and notes by Brock Cooper, news editor.


Featured Image: DOERS/Shutterstock