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Selena Gomez shines a light on Mental Health Awareness Month with support from Serendipity Brands

Star Selena Gomez intends to draw attention to Mental Health Awareness Month in May. the Only murders in the building star is a prominent business owner with her makeup line Rare Beauty and her partnership with Serendipity3 and Serendipity Brands. The legendary dessert company is supporting Gomez’s efforts with its own contribution to its Rare Impact Fund next month.

Selena Gomez | Amy Sussman/Getty Images for Deadline Hollywood

Selena Gomez launched the Rare Impact Fund in 2020

The Hulu star created the Rare Impact Fund when she launched her Rare Beauty brand with a mission to raise $100 million over the next decade to help provide people with access to mental health services. Gomez hopes that by raising awareness about all aspects of mental health, the stigma attached to these issues will be reduced.

Gomez became a co-owner and investor in Serendipity Brands the same year and launched her ice cream flavor, Cookies & Cream Remix, with iconic restaurant Serendipity3 adding the “Selena Sundae” to their menu in 2021. Part of sundae sales went to the Rare Impact Fund.

“It’s been such a simple, natural partnership and it’s wonderful to see how they support causes I believe in,” Gomez told Good Morning America in 2021. “They’ll be donating 10% of the proceeds from my new sundae on menu to my Rare Impact Fund, which is committed to giving people access to the resources they need to support their mental health.

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Serendipity Brands supports the Rare Impact Fund with donations in May

To support Gomez and her mission, Serendipity Brands is donating $1 for every pint of ice cream and merchandise sold to the Rare Impact Fund throughout the month of May.

“Raising awareness about mental health is something very personal to me,” Gomez said in a statement. I’m so proud that Serendipity Brands is committed to supporting the Rare Impact Fund and helping people gain much-needed access to mental health resources.

Bob Gorman, CEO of Serendipity Brands, expressed the company’s gratitude for its participation in Gomez’s philanthropic effort.

“During the month of May, our customers will not only enjoy our ice cream, but they will also participate in supporting such an important cause,” said Gorman. “We couldn’t be more grateful to Selena for inspiring this partnership and bringing two of her brands together to do good and create meaningful long-term impact.”

Selena Gomez is a longtime Serendipity fan

Gomez’s partnership with the decadent dessert brand may have been inspired by her love for the iconic New York restaurant and their lavish candy menu.

“My memories of Serendipity go back to when I was a kid and first came to New York,” Gomez noted, according to PRNewswire. “I have always loved this restaurant.

Elyse Cohen, Vice President of Social Impact and Inclusion at Rare Beauty and Chair of the Rare Impact Fund, highlighted how Serendipity Brands’ support will positively impact their mission.

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“We are so proud of the work we have done since launching the Rare Impact Fund in 2020,” Cohen said. “We have amazing brand partners who have supported our mission and we are thrilled to have Serendipity Brands walking alongside us as we strive to provide people with access to the resources they need to support their mental health. Funds raised in May from the sale of pints of Serendipity Ice Cream will directly benefit our grantmaking partners who provide essential mental health services and education.

To shop and make a difference this Mental Health Awareness Month, shop Serendipity Brands through SerendipityBrands.com, Gopuff, or Amazon and Frrrozen Hot Chocolate Mix from Serendipity3 at Serendipity3.com.

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