MARMIND cited as a performer in the management of marketing resources by an independent research company
The report identifies MARMIND as one of the top performers among the top nine vendors in marketing resource management.
August 8, 2022 7:15 PM CEST
CHICAGO, Aug. 8, 2022 (Newswire.com) –
MARMIND, a leading provider of marketing resource management software, today announced that it has been recognized as a Strong Performer in The Forrester Wave™: Marketing Resource Management, Forrester Research, Inc. Q3 2022 Report.
According to MARMIND’s vendor profile in Forrester’s assessment, “Newcomer MARMIND’s focus on ‘plans, budgets, and results’ is unique in an area of content legacy MRM vendors. MARMIND sees itself as a “marketing cockpit” to guide all marketing, starting in its home base in Europe.”
The report also cites that “Like other vendors, MARMIND is heavily invested in AI for innovation, but unlike others, it aims to develop algorithms for distinct reasons: resource allocation modeling and marketing analysis to provide the “results” part of its value proposition.”
MARMIND received the highest possible scores, defined as superior to others in the assessment, in the following criteria:
- Innovation roadmap
- Performance (Strategy)
- Business model
- Financial planning
- Unified Platform
“We are honored to be recognized by Forrester Research as a Strong Performer in its assessment of Marketing Resource Management,” said Patrick Moser, CEO of MARMIND. “We believe our position in Forrester’s marketing resource management wave is a validation of our vision: to provide marketers with effective planning and real-time control over their marketing.”
The Forrester Wave™: Marketing Resource Management, Q3 2022 The report evaluated nine marketing resource management vendors and found that “the heart of the enterprise (MARMIND) platform is the integrated calendar, which is superior in its ability to adapt to any project, campaign, department, brand, etc.” Further adding that “a quick start menu also enables easy action and utility from any calendar entry. Dashboards offer pivot table flexibility; users can create visualization widgets of data in any way.”
“Our team’s focus on innovation and customer friendliness has been critical to our success. We are extremely proud to be named a Strong Performer and will continue to focus on providing our customers with a solution that helps them drive their marketing success,” Moser added.
For more information on the Forrester Wave: Marketing Resource Management Q3 2022 report, please visit Forrester website here.
MARMIND® is a leading marketing resource management platform that enables marketers worldwide to optimize resources and maximize results.
The only marketing cockpit to create seamless workflows for planning, budgeting, and analyzing results across point solutions, departments, and locations, MARMIND® empowers businesses to make better decisions.
Backed by an extensive network of marketing experts and technology partners, we offer complementary consulting, implementation and support services to ensure our clients have everything they need to master their marketing.
Name: Andy Culligan
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Source: MARMIND Inc.