Item 9 Labs Corp. strengthens its marketing team with several key recruitments
Company Seeks to Accelerate Nationwide Momentum Across Its Cannabis Distribution and Premium Product Franchise Lines
Posted: October 4, 2021 at 9:18 a.m. CDT
PHOENIX, October 4, 2021 / PRNewswire / – Article 9 Labs Corp. (OTCQX: INLB) (the “Company”), a franchisor and vertically integrated cannabis dispensary operator that produces premium, award-winning products, today announced that the Company has added a senior marketing executive and professional from mid-level marketing to its marketing team. Their goal is to manage and advance the accelerated sales and brand momentum that the company knows nationwide through its cannabis dispensary franchise, Path of Unity., and a brand of high quality cannabis, Article 9 Laboratories. Hires include:
- Kristen mathis, vice-president of marketing: Mathis has 15 years of successful branding and sales experience, both corporate and agency, in a variety of Consumer Goods (CPG) spaces. With in-depth expertise in omnichannel consumer marketing campaigns, she will lead the company’s marketing department, reposition strategic goals and define the most effective tactics to drive true incremental growth across the business. and its brands. Most recently, Mathis spent four years as the brand, marketing, creative and social media manager for Dansons Portfolio, where she grew her department from four to 28 employees, created marketing programs for affiliate, launched paid and email marketing, and introduced various social media strategies. – including partnerships with NASCAR and ESPN. Many of these campaigns were seen as very profitable wins for brands.
- Emilie Gritti, Senior Director, Commercial Marketing and Events: Gritti brings a solid seven years marketing experience to various CPG spaces where she has successfully designed and implemented digital merchandising, social media content, email marketing strategies, local events, team de rue and the representative of the brand. management and more to enhance brand value and revenue growth. In her new role, she will develop holistic, world-class business marketing programs to drive growth, retention, engagement and sales for the company’s dispensaries and franchise partners. She will also lead events, demonstrations and a ground-level marketing strategy to further support the company’s priorities and growth goals.
- A brand marketing consultant with an impressive track record including branding and marketing highly recognized national CPG and retail brands – including several years of experience building cannabis and cannabis brands. CBD run by celebrities, many from their conception and launch. This consultant, whose name is withheld due to competitive considerations, will provide a cannabis-specific brand experience design strategy, expertise in innovation, direct-to-consumer integration and family of brands. to complement the new recruits of the marketing team.
“We are rapidly pursuing our growth initiatives and developing our marketing team with high-level talent, which is a priority objective as we consolidate our current position and prepare to enter new markets with our Unity Rd. And Item 9 brands. Labs, ”said Andrew Bowden, CEO of Item 9 Labs Corp.
Item 9 Labs recently won a Cannabis Cup in Arizona, scoring his 9e first place in a cannabis competition in the past three years. The Company recently obtained a $ 19 million euro construction finance loan with Pelorus Equity Group for the development of the master site of its Arizona culture and laboratory site as well as the completion of its installation at Nevada. Currently, Unity Rd. Has opened a franchise store in Boulder, Colorado as well as multiple agreements signed with more than 15 groups of entrepreneurs who are developing franchising in at least 8 states.
Bowden added, “Kristen and Emily got the upper hand. Their enthusiasm and drive is contagious, infusing new synergistic energy throughout our organization as they work closely with sales, distribution, product management, packaging, operations, franchising and business development. to boost our brands. “
The director of corporate communications, Jayne levy, has also been promoted to Vice President of Communications. Levy has spent nearly a decade working in the franchise-focused communications arena, where she has executed public relations initiatives for over 70 franchisors, spanning 20 different industries and networks from one to over 3,000 locations. She started working with Unity Rd. Team in december 2018 and when acquiring the franchise in March 2021 has played a leading role in guiding internal and external communications throughout the company. Besides, Hannah dahlgren was promoted to Senior Brand Manager and Veronica Paz cabin to the director of education. Paz stand is currently enrolled in the nation’s premier cannabis graduate program, Master of Science in Medical Cannabis Science and Therapeutics at The University of Maryland School of Pharmacy.
Item 9 Labs Corp. Currently looking to add multiple director and management level positions, including Director of Licensing, Director of Creative Design, Director of Field Marketing and Director of Digital Marketing, among other roles. Click on here to display the positions currently available.
About Item 9 Labs Corp.
Item 9 Labs Corp. (OTCQX: INLB) is a vertically integrated cannabis operator and dispensary franchisor that provides premium products from its large-scale cultivation and production facilities in the United States. The award-winning Item 9 Labs brand specializes in the best products and user experience across multiple categories of cannabis. The company also offers a unique dispensary franchise model through the national Unity Rd. Retail brand. By removing barriers to entry, franchising provides new and existing dispensary owners the opportunity to leverage the knowledge, resources and ongoing support necessary to thrive in their state in a compliant and successful manner. Item 9 Labs brings industry best practices to markets nationwide through distinctive retail experience, cultivation capabilities, and product innovation. The seasoned management team combines a diverse skill set with in-depth experience in the cannabis industry, franchising and capital markets to lead a new generation of public cannabis companies that deliver transparency, consistency and well-being. Based in Arizona, the company is currently expanding its operating space by more than 650,000 square feet on its 50-acre site, one of Arizona’s largest properties zoned to grow and grow flowers. For more information visit item9labscorp.com.
This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties, including, but not limited to risks and risks. effects of legal and administrative proceedings and regulations, particularly in a foreign country, future financial and operational results, competition, general economic conditions, proposed transactions that do not constitute legally binding obligations of the company and the ability to manage and pursue growth. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove to be incorrect, actual results could differ materially from those shown. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this press release include the introduction of new technologies, market conditions and those set forth in reports or documents that we file from time to time. to other with the SEC. We assume no obligation to revise or update these statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unforeseen events.
Article 9 Laboratories
Jayne levy, vice-president of communications
Email: [email protected]
Article 9 Laboratories
Email: [email protected]
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