Resource management

Best recognized as a successful performer in marketing resource management by an independent research firm

NEW YORK–(BUSINESS WIRE)–optimallythe leading digital experience platform (DXP) provider, today announced that it has been named a Strong Performer in The Forrester WaveMT: Marketing Resource Management, Q3 2022.

The report states that “Welcome’s heritage in content marketing and publishing shines through in its extensive content and people management offerings. And its superior innovation roadmap plans, to use AI for content generation and leverage Optimizely parent for content experimentation and optimization, sets it apart from other vendors, even customer-focused MRM tools. contents. The report also notes: “Welcome presents a unified platform with a modern interface; user-friendliness is high.

“To deliver innovative customer experiences that drive business results, marketers must deliver the right content at the right time,” said Justin Anovick, Chief Product Officer at Optimizely. “But, today’s marketers find themselves in a difficult position of delivering creative content while managing ever-changing teams. We believe our recognition as a Strong Performer in the Forrester Wave for Marketing Resource Management confirms that with Optimizely’s Welcome, marketers can more easily collaborate, plan and publish exceptional campaigns that deliver results.”

In its vendor profile, the Forrester report notes that Optimizely’s Welcome is “capable of publishing content directly to content management systems (CMS) and other select downstream channels such as social media platforms – a capability rare among this set of suppliers”. The report also states: “Reference customers are delighted with their relationship with Welcome’s [Optimizely’s] responsible for customer success, all the way up to senior management. »

This recognition comes eight months after Optimizely acquired Welcome Software in December 2021, bringing together a content marketing platform (CMP), digital asset management (DAM) and MRM capabilities in a single solution to enable marketing teams around the world to drive real business value through better customer experiences. Optimizely was also named a Leader in the Gartner 2022® Magic Quadrant™ for Content Marketing Platforms (CMP) for the fifth consecutive year.

Download the full report here to find out more about Optimizely’s Welcome offer.

About Optimizely

At Optimizely, we’re on a mission to help people unlock their digital potential. Through our industry-leading Digital Experience Platform (DXP), we empower teams with the tools and insights they need to create and optimize in new and innovative ways. Now businesses can operate with data-driven trust to create hyper-personalized experiences. Building sophisticated solutions has never been easier. Optimizely’s 900+ partners and 1,100+ employees in offices around the world are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich customer lifetime value, increase their revenues and develop their brands. Learn more about

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