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AppGallery is committed to providing comprehensive support, expansion opportunities and innovative tools to game developers

Posted: October 22, 2021 at 12:55 p.m. EDT|Update: 2 hours ago

Shenzhen, china, 22 October 2021 / PRNewswire / – Today, during its Huawei 2021 Developer Conference (HDC 2021), Huawei reaffirmed its commitment to game developers to drive innovation and business expansion, offering new technologies to create unique gaming experiences.

The Huawei 2021 (Together) Developer Conference is back for 2021!

Alexandre salem, Global Director, Global Partnerships & Eco-Development Business Department at Huawei, shared the top trends in gaming for developers, as well as the opportunities AppGallery can offer to fuel their success.

“The pandemic has changed the way people view gaming as a form of mainstream entertainment, which has resulted in a growing momentum for mobile gaming,” Alexander said. “We want developers to help fuel that growth.”

Alex explained how the game turned into a 175 billion US dollars industry in 2020, with the fastest mobile gaming acceleration. Representing 48% of gaming revenue in 2020, it is up 13% from 2019.

Empower developers for unique gaming experiences

AppGallery is committed to providing game developers with the capabilities, support and opportunities they need to succeed in an increasingly competitive environment. Alex highlighted four key pillars that deliver compelling value propositions for developers with AppGallery: scalability, speed, discoverability, and monetization, including availability for touch support.

AppGallery has expanded distribution capabilities to over 560 million monthly active users, delivering speed through the integration of Huawei Mobile Services (HMS) and with easy-to-use tools to aid development and release.

Leading mobile game developer Gameloft, for example, worked with AppGallery to launch over 11 games, creating a console-like gaming experience that resulted in a 70% increase in downloads in the first three months after launch.

Support for developers in expanding the market

AppGallery provides developers with the resources to increase visibility and develop monetization strategies through services such as AppGallery, Petal Search, Petal Maps, and HUAWEI Ads. AppGallery provides support in over 170 countries and regions, 6 regional HMS centers, and tailored marketing for over 5.1 million registered developers.

Playrix, developer of all-time hits such as Gardenscapes and Homescapes, partnered with AppGallery for its series of game launches and received full end-to-end support including implementation of HMS base kits and promotions through Huawei Ads.

With over 10 years of experience in distribution China, AppGallery is also well positioned to help international developers unlock business opportunities in the growing Chinese market.

“One of our underlying priorities is to provide more choice of domestic and global applications to Chinese consumers,” said Alex. “Our large user base in China and a thorough understanding of the domestic application market and user characteristics means that we can help international developers identify challenges accurately and efficiently. “

About the AppGallery

AppGallery is an innovative ecosystem that empowers developers to create unique experiences for consumers. Its HMS Core allows apps to integrate across different devices, providing a smoother experience, as part of Huawei’s broader “1 + 8 + N” strategy.

With AppGallery, Huawei’s vision is of an open and innovative platform accessible to consumers while strictly protecting their privacy and providing them with a unique and intelligent experience.

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SOURCE AppGallery, Huawei

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